Research Services
Survey Programming
We have a team of young and dynamic people who have diversified experience in scripting online surveys on various platforms. The team has expertise in using Java Script, ASP, CSS3 & HTML5 and are proficient in managing survey designs to ensure the respondent is thoroughly engaged. In addition, our programmers are always eager to keep up with the newest trends and technologies. The team can be easily trained to operate other proprietary tools, if required. We ensure relevance by using multiple questions types and layouts, multimedia tools, and customized branding that engage respondents, increases their confidence in answering questions, and builds loyalty.
Our survey design platform ensures acceptance by delivering the highest-quality appearance and presentation and, therefore, the highest-quality experience for respondents. We tailor every detail of your surveys to make them as relevant and interesting as possible to your audience.
Data Validation
Data quality has always been extremely critical to our deliverables. All businesses make decisions based on data, the decisions that drive their business growth. The data that we deliver are all verified through stringent quality check processes and cleaned before delivery.
The process of data cleaning involves multiple checks along with any specific checks as required on a case to case basis. We deliver data in multiple formats. Data can be reformatted if required. The procedure involves splitting or merging of data, conversion of codes, moving data to different columns or cards (in multi-column data) and creation of derived columns.
Tabulation
Cross tabulation continues to be the most used method of data analysis in analyzing consumer behavior. This uncovers relationships among variables that are otherwise unclear. The clarity of interpretation offered by cross tabulation helps marketers find stronger links between market research and market action.
We have capabilities to process data collected from various methodologies – web surveys, telephonic and face-to-face interviews. Our data processing and tabulation services use the best-of-breed software packages to tabulate data.